Liberal Democrat Leader, Nick Clegg has today written to the Director of UK Corporate Affairs at Heinz, urging him to reconsider the company’s decision to withdraw an advert that featured two men kissing.

The full text of the letter is below:

I am writing to express my disappointment at Heinz’s decision to withdraw the Deli Mayonnaise advert this week.

The depiction of a same-sex kiss in this advert was innocent both in tone and content, and I am shocked that you decided to withdraw it.

While I understand that some people in Britain today are uncomfortable with same-sex relationships, such prejudice should not be condoned by an organisation of your size and stature.

The sight of two men kissing affectionately should not be considered offensive or controversial. This is particularly the case in an advertisement which was so rich in irony and double-meaning.

The decision to withdraw it has not only offended many gay, lesbian, transgender - and straight - people, it also represents a backward step in attempts to combat homophobia in Britain today, not to mention a collective loss of humour.

I am asking you to reverse this decision and reinstate the advert.

Yours sincerely,

Nick Clegg MP