Thu, 27 Dec 2012
Liberal Democrat Women and Equalities Minster, Jo Swinson wants magazine editors to make avoiding irresponsible diet hype their New Year’s resolution for 2013.
Every January readers are treated to articles reminding them that they have overindulged during the end-of-year festivities and must resolve to lose their holiday weight.
I am sure that you want to promote a healthy lifestyle for your readers but at this time of year in particular far too much magazine coverage tends to focus on irresponsible, short term solutions and encourages readers to jump on fad diet bandwagons.
As editors you owe more to your readers than the reckless promotion of unhealthy solutions to losing weight. If your aim is to give practical, sensible advice about losing weight – and not how to drop a stone in five days – you should encourage reasonable expectations, instead of dangerous ones, along with exercise and healthy eating.
So may I suggest a New Year’s resolution for 2013? Shed the fad diets and fitness myths on your pages and instead celebrate the beauty of diversity in body shape, skin colour, size and age. I think your readers will appreciate it.
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