Born 15 June 1932 in Kashan, Iran, David Alliance was educated at Etehad School in Iran. He is a Non-Executive Director to N Brown Group Plc (one of the largest direct mail order companies in the UK with catalogues like JD Williams, Ambrose Wilson and Simply Be to name a few).
Lord Alliance was the founder of the international textile group Coats Viyella Plc (now Coats Plc) operating in 67 countries with 22% global market share, employing 70,000 people. He retired as Chairman of Coats in 1999.
Lord Alliance serves on a number of charitable committees including Higher Education and holds a number of Honorary Doctorates.
Lord Alliance has also formed the Alliance Foundation to support the relief of poverty and advancement of religion, education and medical knowledge. He is divorced with three children and lives in London and Manchester.