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Liberal Democrats

Step 2: Getting set up for sending email

To send emails or to a group of people, you must use an email platform that the national party has approved, to comply with data protection rules we are under as a political party.

Email platforms

The Liberal Democrats have three approved platforms for sending emails from local parties, regional parties, SAOs and AOs:

  1. Nationbuilder (https://nationbuilder.com/)
  2. Prater Raines (https://praterraines.co.uk/)
  3. MailChimp (https://mailchimp.com/)

You must not use any other email sending provider - or your own personal email - to send bulk email on behalf of the party.

What is a bulk email?

Bulk email is any email sent to more than twelve people - or any email that might be considered marketing. 

You cannot use your own personal email, council emails, or any email address set up with gmail, outlook, hotmail, yahoo, btinternet, btopenworld or any other personal email service.

This is because an individual must be able to clearly identify who an email is coming from, and must be able to exercise their right to unsubscribe from emails. By using one of the three approved systems above, we can be sure that we are operating within GDPR rules.

Setting up your sending email

You should be sending out emails from an email address like [email protected]

If you’re using Nationbuilder, you can set up a sending email address through your domain provider (the organisation that hosts your custom domain name/website name, eg www.londonlibdems.org.uk).

If you are using or Prater Raines, they will create unique email sending addresses for you. 

If you’re using MailChimp, then you can set up a custom sending email address through your MailChimp account. Mailchimp has more information on how to do that here: https://mailchimp.com/help/verify-a-domain/ & https://mailchimp.com/help/set-up-custom-domain-authentication-dkim-and-spf/

Be sure that any email clearly identifies who it is from

This helps cover legal requirements for electronic and marketing communications.

It is also political campaigning best practice; just as with a leaflet, we want to get credit for having communicated even if people only glance at it very briefly before discarding it.

The sender name on an email address should be as follows:

“Mark Pack, <<Local Party>> Liberal Democrats” <[email protected]>

This sender name includes three crucial pieces of information:

  • Email address includes the name of the organisation sending the email
  • Name includes the full name of the person the email is from
  • Their organisation is also included alongside the person’s name

This will ensure that your email has the best chance of reaching the inbox - and it’ll be clear who it’s from when it gets there.

Set up your template

An email template contains the header and footer of an email, and does the work for you to make sure it is formatted correctly.

If you are using Nationbuilder or Prater Raines, there are custom Lib Dem templates set up for you to use. These also have the correct legal imprint and unsubscribe options, necessary under GDPR - so you can spend your time creating the perfect email!

If you are using Mailchimp, we’ve created a template for you to use. It’s available here: https://drive.google.com/file/d/1eyv5-rF5aJz8nwCoewtI1AxEmkx9fe6t/view?usp=sharing or in the membership folder in the new campaigners' hub. Find out how to add a template on MailChimp here: https://mailchimp.com/help/import-a-custom-html-template/

Find out how to set up an unsubscribe with MailChimp here: https://mailchimp.com/help/the-unsubscribe-merge-tag/

The imprint you need to include is: Published and promoted by Mike Dixon on behalf of the Liberal Democrats, 8-10 Great George Street, London, SW1P 3AE.

Next step: Writing your email >

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