The Media Officer communicates the local party's activities and achievements to the community. This helps develop the party's reputation, but crucially it tells voters what the local Liberal Democrats team is campaigning for. This means that when you canvass your voters, they may already have heard of your activities.
Channels for communication are the local party website, the social media channels of the local party and any of its prominent members, such as councillors, and the local and regional press in your area. The Media Officer should control and deliver a strategy for communicating with the public along all of these channels.