Data Category

Reason for gathering data

Method used to gather data

Legal basis for gathering the data under the General data Protection Regulations (GDPR)

Personal details from the including name and address

To engage with voters about key political issues and inform them about our policies and the work we do.

Up-to-date copies of the Electoral Register are gathered from local councils on a regular basis.

GDPR Article 6(e) Public Interest (Legal Basis)

Political opinions

To understand the issues that are important to voters, members and supporters.

Data is gathered by canvassers who make contact directly by knocking on doors, telephone or by post and email. It is also gathered through with the party including surveys both online and in paper format.

GDPR Article 6(e) Public Interest

GDPR Article 9(2)(g) Processing is necessary for reasons of substantial public interest (Condition for processing)*

Ethnicity, religion, gender, disabilities and sexual orientation

This data is gathered about members and supporters to monitor the diversity of the party and provide information about events, party groups and services which may be of interest.

Diversity and monitoring surveys carried out at various times, including and not limited to when a new member joins the party or when a member applies to be an approved candidate

GDPR Article 6(a) Consent (Legal Basis)

GDPR Article 9(2)(a) Consent (Condition for processing)*

Household data

To help us further understand the issues that may be important to voters, members and supporters

Data is gathered by canvassers who will make contact directly by knocking on doors, telephone or by post and email. It is also gathered through surveys online and in paper format

GDPR Article 6(a) Consent

Data related to financial transactions

To process donations, membership subscriptions and the purchase of products or services including Conference and events tickets

Through membership and donation forms, both on paper and online; through paper and online forms for purchasing products or services; and over the telephone.

GDPR Article 6(c) Legal Obligation

Personal data about our members and supporters including name and contact information

To contact voters, members and supporters about our work, news and events and to verify their identity.

Through online and paper forms, through face-to-face conversations and over the phone.

GDPR Article 6(b) For the purpose of entering into a contract

Telephone numbers

To engage with voters, members and supporters about key political issues and inform them about our policies and the work we do.

Through face-to-face conversations, over the phone, surveys and petitions.

GDPR Article 6(a) Consent

GDPR Article 6(f) Legitimate Interests

Photographs

For publications and social media content.

During events and, with permission, when out campaigning.

GDPR Article 6(a) Consent

Personal data related to attending the Liberal Democrats conference including name, photograph and contact details

Managing attendees, security and verification of identity.

Conference registration form, in follow-up communications with people who have filled in the registration form and at conference.

GDPR Article 6(b) For the purpose of entering into a contract

IP Address

Improving visitors’ experiences of visiting Lib Dems websites, gathering information submitted via the website and to make sure online adverts visitors receive are relevant to their interests

When visitors access a Liberal Democrats website

GDPR Article 6(a) Consent

Usernames/ Social Media handles

Participation in Lib Dem social media pages and groups and providing information of interest to social medial page follows and visitors

When an individual joins/follows/interacts with Lib Dems social media profiles, pages and posts

GDPR Article 6(a) Consent

Telephone recordings

Recording queries received for quality monitoring purposes

When callers make contact with a  Lib Dems helpline

GDPR Article 6(f) Legitimate Interests

Personal data related to complaints and queries

Managing complaints and queries

When complaints or queries are submitted to the party

GDPR Article 6(f) Legitimate Interests

Personal data related to attending Liberal Democrats events

Managing attendees and ensuring security through verification of identity

When signing up to attend a Lib Dem event online/over the phone/in writing and when attending

GDPR Article 6(b) For the purpose of entering into a contract

Data about you contained in Lib Dem publications including names and photographs

Showcasing the work of individuals in Lib Dems publications and online and giving credit to individuals who have contributed to Lib Dem projects

When participating in Lib Dem projects and events

GDPR Article 6(a) Consent

Personal data related to recruitment and employment including contact details,

Managing staff and potential staff

When applying for a job or entering into an employment contract with the Liberal Democrats

GDPR Article 6(b) For the purpose of entering into a contract