Data Category

Reason for gathering data

Method used to gather data

Legal basis for gathering the data under the General data Protection Regulations (GDPR)

Personal details from the including name and address

To engage with voters about key political issues and inform them about our policies and the work we do.

Up-to-date copies of the Electoral Register are gathered from local councils on a regular basis.

GDPR Article 6(e) Public Interest (Legal Basis)

GDPR Article 9(2)(g) * processing is necessary for reasons of substantial public interest (Condition for processing). *

Political opinions

To understand your views and the issues that are important to you.

Data is gathered by canvassers who will contact you directly by knocking on your door, calling you, by post and email or speak to you at events/street stalls. It is also gathered through surveys online and in paper format.

GDPR Article 6(e) Public Interest

GDPR Article 9(2)(g) Processing is necessary for reasons of substantial public interest (Condition for processing)*

Ethnicity, religion, gender, disabilities and sexual orientation

This data is gathered about members and supporters to monitor the diversity of the party and provide information about events, network groups and services which may be of interest .

Diversity and monitoring surveys.

GDPR Article 6(a) Consent (Legal Basis).

GDPR Article 9(2)(a) Consent (Condition for Processing). *

Household data

To help us further understand the issues that may be important to you.

Data is gathered by canvassers who will contact you directly by knocking on your door, calling you or by post and email. It is also gathered through surveys online and in paper format.

GDPR Article 6(a) Consent

Data related to financial transactions

To process donations and membership subscriptions.

Through online membership and donation forms, paper membership signup/renewal/donation forms and by taking donations/membership subscriptions over the phone.

GDPR Article 6(c) Legal Obligation

Personal data about our members and supporters including name and contact information

To contact you about our work, news and events and to verify your identity.

Through online membership and donation forms, paper membership signup/renewal/donation forms and through signing up over the phone.

GDPR Article 6(b) For the purpose of entering into a contract.

GDPR Article 6(a) Consent.

Voter’s telephone numbers.

To engage with voters about key political issues and inform them about our policies and the work we do.

Through canvassing, surveys and petitions or other interactions with the party.

GDPR Article 6(a) Consent

GDPR Article 6(f) Legitimate Interests

Photographs

For publications and social media content.

During events, meetings and official occasions.

GDPR Article 6(a) Consent

Personal data related to attending the Liberal Democrats conference including name, photograph and contact details.

Managing attendees, security and verification of identity.

Conference registration form.

GDPR Article 6(b) For the purpose of entering into a contract

IP Address

Improving visitors’ experiences of visiting Lib Dems websites, gathering information submitted via the website and to make sure online adverts visitors receive are relevant to their interests.

When visitors access a Liberal Democrats website

GDPR Article 6(a) Consent

Usernames/ Social Media handles

Participation in Lib Dem social media pages and groups.

When an individual joins/follows/interacts with Lib Dems social media profiles, pages and posts

GDPR Article 6(a) Consent

Telephone recordings

Recording queries received at the help desk for quality monitoring purposes.

When you call a Lib Dems helpline.

GDPR Article 6(f) Legitimate Interests

Personal data related to complaints and queries

Managing complaints and queries

When you submit a complaint or query to the party.

GDPR Article 6(f) Legitimate Interests

Personal data related to attending Liberal Democrats events

Managing attendees and ensuring security through verification of identity

When signing up to attend a Lib Dem event online/over the phone/in writing and when attending

GDPR Article 6(b) For the purpose of entering into a contract

Data about you contained in Lib Dem publications including names and photographs

Showcasing the work of individuals in Lib Dems publications and online and giving credit to individuals who have contributed to Lib Dem projects

When participating in Lib Dem projects and events

GDPR Article 6(a) Consent

Personal data related to recruitment and employment including contact details,

Managing staff and potential staff

When applying for a job or entering into an employment contract with the Liberal Democrats

GDPR Article 6(b) For the purpose of entering into a contract

Publicly available data from Company’s House/Land Registry/Census.

Verifying eligibility of donors.

Indirectly via the organisations’ websites.

GDPR Article 6(b) For the purpose of entering into a contract.

Data from a third party supplier e.g. data broker.

Predict the likelihood that a voter may be open to the values of the Lib Dems.

Indirectly via a third party.

GDPR Article 6(f) Legitimate Interests.

Predicted first language data.

Predict your first language so that we can reproduce our literature in alternative languages where required.

Via a language prediction software.

GDPR Article 6(f) Legitimate Interests.