In addition to using your information for activities set out in the Privacy Notice, we may also analyse and make predictions based on the data we hold about you from existing sources. This process is commonly known as data profiling.
As a registered political party the Liberal Democrats is entitled to a copy of the full electoral register. We score individuals on the electoral register based on the likelihood that they may share our values. We will usually only make contact with those who we predict are more likely to want to hear from us. Some of our profiling data is created by automated means. We also carry out profiling to predict your first language.
We use profiling to:
Our predictions are made using data from the following sources:
We have carried out anonymous surveys to identify some common characteristics that those more likely to vote for the Lib Dems may have. This includes information related to age and lifestyle. Some of the categories of data we collect on individuals listed above are aggregated and used to create scores based on the likeliness that you may share our values.
Our purpose for carrying out data profiling and analytics, is to engage with voters and encourage democratic engagement. We do this using the lawful basis of legitimate interests - UK GDPR Article 6 (f), Article 9 (g) - the processing is necessary for reasons of substantial public interest. DPA 2018, schedule 1, part 2, paragraph 22.
Yes, you can opt out of profiling at any time by writing to: DPO, Liberal Democrats, 1 Vincent Square, London, SW1P 2PN or emailing firstname.lastname@example.org