As an Executive, one of the most important roles you have in any year is working with HQ to grow the party in your area.
Local parties can do that in two ways:
If you’re able to help do that, you’ll get more money as part of your quarterly local party rebate to help your campaigns.
HQ helps local parties do that by:
This really matters. Members & supporters are vital to our efforts to win elections - and without winning elections, we can’t change our country for the better.
In Lighthouse, you can find a report called "Members who need to renew" - this is a list of members who will stop being members within the next 90 days - you can check exactly when their membership will lapse by looking at their “Lapse Date”.
This will tell you everyone who is At Risk of Lapsing (hence why their status is "At Risk" on Lighthouse!).
What we need you to do is to call these members.
The most effective way to get a member to renew is to talk to them and make sure they feel heard.
On the HQ side, we’re making sure they get lots of reminders to renew - an average member will get 28 emails and 4 letters over a 120 day period, so you don’t need to do extra emails or letters from your local party.
If you can call these members, you’ll make a huge difference.
If you’re not sure where to start, we’ve put together some guidance on how to do this in the Boost Guide. Find the Boost Guide here.
The Boost Guide is a comprehensive guide to engaging with members, written by Liberal Democrats for Liberal Democrats. It contains loads of helpful tips and tricks to help you make the most of your members.
Members can renew in 3 ways.
Also, if you can persuade members to renew online via Direct Debit, it will increase your bonus payments substantially.
Direct Debit is environmentally friendly and cheaper for the party to process. So, when you approach your at risk members about renewing their membership, please ask them to renew online by Direct Debit.
You can learn more about some of the topics mentioned in this article here: