Brand Guidelines
Foreword
The Liberal Democrats are using our record number of MPs to work hard for our communities and hold the Government to account.
The brand identity of the Liberal Democrats has been refreshed following the General Election. Building on our already strong brand,
these new guidelines emphasise and reflect our party’s growing strength and confidence.
Consistency and accessibility are essential for effective communications. These new brand guidelines, particularly our new, stronger primary colour, improve accessibility and introduce greater consistency across our branded communications from posters and leaflets to digital graphics and staging.
I hope you find these guidelines and resources useful in your campaigning and communications.
Councillor and Baroness Kath Pinnock
Chair, Federal Communications and Elections Committee
Resources
Logo packs for design in Affinity Publisher are available on the Campaign Hub here.
Federal Party Logo
