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Liberal Democrats

Style guide

Please find attached our new logo and branding assets updated for 2020.

Federal Party Logos
Scottish Party Logos
Welsh Party Logos

Open Sans Font Download
LD Bird Logo

Triangle Shape

Quick colour reference:


#151721, RGB 21,23,33 and CMYK 91,80,54,77, Pantone: Process black
#FAA61A, RGB 255,159,26, CMYK 0,38,90,0, Pantone: 1375C


Secondary Colours

 #072f5f,  RGB: 7,47,95
 #f95f53,  RGB: 249, 95, 83


The updated style guide now makes it easier for you to adopt the latest version of our branding. We have introduced a streamlined colour palette, created ready-made image files and replaced a licensed font with the open-source and freely available Open Sans, which has been optimised for great readability online and in print.

If you have a query about the style guide you can e-mail [email protected].

Download style guide (2019)