Campaigns Manager (West Midlands)

Job Title: Campaigns Manager (West Midlands)

Responsible to: Head of Campaigns & Elections (UK)

Salary: £35,366.00 per annum

Benefit: 3% employer’s pension contribution

Hours: Full-time (37.5 hours per week)

Tenure: Permanent

Location: Home-based, at a location commutable around the West Midlands region

Closing date: 5 pm Wednesday, 5th November

Purpose of the Job

To deliver election success in priority areas across the West Midlands region, with a clear objective of putting “more gold on the map” – be it Lib Dem MPs, Lib Dem-led Councils, Lib Dem Mayors or Lib Dem PCCs.

Key responsibilities

● Working in partnership with the West Midlands Regional Party and LDHQ, ensure there is an up-to-date West Midlands Regional Development Plan in place covering every local party in the West Midlands region, and maintain a rolling overview of its delivery, advising the West Midlands Region on resource deployment to achieve its goals;

● Deliver the seat support programme agreed between LDHQ and the West Midlands Regional Party to develop the skills of volunteers and staff, build party capacity, and win elections;

● Deliver targeted wins in strategically important elections – directly managing campaigns where needed;

● Increase the take-up of national campaigns and messages that grow the Liberal Democrat brand and movement;

● Ensure good communications and relationships between the LDHQ Campaigns & Election Directorate, the West Midlands Regional Party and key stakeholders – including candidates, local parties and campaign teams.

1. Attend and provide a written report to meetings of the Regional Executive
2. Actively participate in monthly meetings with the Regional Chair and Head of Campaigns to review progress against key objectives and to agree on future priorities.

● Work with local parties to identify ways of increasing the diversity of membership, and increase the diversity of candidates by working with local parties to remove barriers to standing.

Person specification

We are looking for a strong campaigner who can deliver campaign and election success for the Liberal Democrats.

The heart of this role is working closely with local staff and volunteers to support the development of local campaigning in key areas through our seat support programme.

You’ll be a confident person with strong leadership and communication skills, as well as the ability to build strong working relationships. You’ll be a person at ease with the latest online and offline campaign techniques.

Ideally, you will have been part of multiple successful election campaigns and will have a strong understanding of what it takes to win.

You will be able to demonstrate a record of success in election, fundraising, and capacity-building, with an instinctive sense of what makes a compelling political message. You will have sound political judgement, an in-depth understanding of voters, and you will know what it takes for candidates to cross the winning line.

You will be well-organised and able to work independently in a challenging environment. A good temperament that allows you to cope with the unexpected is essential. You will need strong leadership and communication skills, and must also demonstrate a willingness to innovate, experiment, and share best practices.

This role will suit someone who enjoys variety in their work and working with teams with differing needs and levels of development. 

Essential skills and experience

• Campaign management experience
• Strong political messaging and graphic design in the political context
• Excellent organisational and planning skills
• The ability to inspire and develop the skills of volunteers and staff
• Strong verbal and written communication skills
• A clear understanding of how to engage with members and voters
• Confidence with data, CRM and digital campaign tools
• Experience working with volunteers
• A full clean driving licence and access to a vehicle
• Sympathy with the aims and values of the Liberal Democrats 

Desirable skills and experience

• Experience in management, including remote management
• Experience in fundraising
• Experience of using Nationbuilder, Lib Dem Connect and Affinity Publisher (or the predecessor package Page Plus)
• Experience in delivering training, coaching and mentoring

How to apply:

Please thoroughly read through the job requirements before applying and take a few minutes to complete our Equality and Diversity Monitoring Forms. Then, proceed with your application.

• A full CV of no more than two pages, including a telephone number and email address
• A covering letter (no more than one A4 page) setting out why you want the job and how your experience and skills are relevant to it 

To be considered for this position, please submit your application to recruitment@libdems.org.uk

We will review applications as they are received and reserve the right to appoint before the closing date.

Please note: We will not be able to employ you if you are not eligible to work in the UK. We will not be able to obtain a work permit on your behalf.

Applicants are encouraged to inform us if any reasonable adjustments are needed during any part of the recruitment process.

Please provide us with details of your current salary and the names of two referees, including one from your current employer. If you would prefer us not to contact them until a later stage of the selection process, please notify us.

We will not notify applicants if their application has been unsuccessful at the shortlisting stage.

The Party believes it is essential to foster equity, equality, diversity and inclusion within our workforce. We want our employees to thrive in an environment where everyone is welcome and supported in achieving their full potential. It is essential to celebrate what makes us unique and to feel valued, appreciated, and free to be ourselves.