Campaigns Manager (West Midlands)

15 Sep 2025

Job Title: Campaigns Manager (West Midlands)

Responsible to: Head of Campaigns & Elections (UK)

Salary: £35,366.00 per annum

Benefit: 3% employer’s pension contribution

Hours: Full time (37.5 hours per week)

Tenure: Permanent

Location: Home based, at a location commutable around the West Midlands region

Closing date: 5pm Tuesday 30 September

Purpose of the Job

To deliver election success in priority areas across the West Midlands region, with a clear objective of putting “more gold on the map” – be it Lib Dem MPs, Lib Dem-led Councils, Lib Dem Mayors or Lib Dem PCCs.

Key responsibilities

● Working in partnership with the West Midlands Regional Party and LDHQ, ensure there is an up to date West Midlands Regional Development Plan in place covering every local party in the West Midlands region, and maintain a rolling overview of its delivery, advising the West Midlands Region on resource deployment to achieve its goals;

● Deliver the seat support programme agreed between LDHQ and the West Midlands Regional Party to develop the skills of volunteers and staff, build party capacity, and win elections;

● Deliver targeted wins in strategically important elections – directly managing campaigns where needed;

● Increase the take up of national campaigns and messages that grow the Liberal Democrat brand and movement;

● Ensure good communications and relationships between the LDHQ Campaigns & Election Directorate, the West Midlands Regional Party and key stakeholders – including candidates, local parties and campaign teams.

  1. Attend and provide a written report to meetings of the Regional Executive
  2. Actively participate in monthly meetings with the Regional Chair and Head of Campaigns to review progress against key objectives and to agree future priorities.

● Work with local parties to identify ways of increasing the diversity of membership, and increase the diversity of candidates by working with local parties to remove barriers to standing.

Person specification

We are looking for a strong campaigner who can deliver campaign and election success for the Liberal Democrats.


The heart of this role is working closely with local staff and volunteers to support the development of local campaigning in key areas through our seat support programme.

You’ll be a confident person, with strong leadership and communication skills and the ability to build strong working relationships. You’ll be a person at ease with the latest online and offline campaign techniques.

Ideally you will have been part of multiple successful election campaigns and will have a strong understanding of what it takes to win.

You will be able to demonstrate a record of election, fundraising and capacity-building success, with an instinctive sense of what makes an effective political message. You will have sound political judgement, an in-depth understanding of voters, and will know what it takes for candidates to cross the winning line.

You will be well organised and able to work without supervision in a challenging environment. A good temperament that allows you to deal with the unexpected is a must. You will need strong leadership and communications skills, and must also show a willingness to innovate, experiment, and share best practice.

This role will suit someone who enjoys variety in their work and working with teams with differing needs and levels of development. 

Essential skills and experience

  • Campaign management experience
  • Strong political messaging and graphic design in the political context
  • Excellent organisational and planning skills
  • The ability to inspire and develop the skills of volunteers and staff
  • Strong verbal and written communication skills
  • A clear understanding of how to engage with members and voters
  • Confidence with data, CRM and digital campaign tools
  • Experience working with volunteers
  • A full clean driving licence and access to a vehicle
  • Sympathy with the aims and values of the Liberal Democrats 

Desirable skills and experience

  • Experience of management, including remote management
  • Experience of fundraising
  • Experience of using Nationbuilder, Lib Dem Connect and Affinity Publisher (or the predecessor package Page Plus)
  • Experience of delivering training, coaching and mentoring

How to apply:

Please fully read through the requirements of the job before applying and take a few minutes to complete our Equality and Diversity Monitoring Forms then proceed with your application.

  • A full CV of no more than two pages and including a telephone number and email address
  • A covering letter (no more than one A4 page) setting out why you want the job and how your experience and skills are relevant to it 

To be considered for this position, please submit your application to recruitment@libdems.org.uk

We will be reviewing applications as they come in and reserve the right to appoint prior to the closing date.

Please note: We will not be able to employ you if you are not eligible to work in the UK. We will not be able to obtain a work permit on your behalf.

Applicants are encouraged to inform us if any reasonable adjustments are needed to be made during any part of the recruitment process.

Please let us have details of your current salary and two referees including one from your current employer – if you would prefer us not to contact them until a later stage of the selection process, please let us know.

We will not notify applicants if their application has been unsuccessful at shortlisting stage.

The Party believes it is essential to foster equity, equality, diversion and inclusion within our workforce. We want our employees to thrive in an environment where everyone is welcome and supported to achieve their potential. It is important to celebrate what makes us unique and that you feel valued, appreciated and free to be who you are.

  

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