Legacy Marketing Campaign Officer
Job Title: Legacy Marketing Campaign Officer
Responsible to: Head of Fundraising
Salary: From £32k
Tenure: 2-year contract with a 6-month probationary period
Hours: Negotiable: 0.6/ 0.8FTE to Full Time (37.5 hours per week)
Location: Hybrid: Liberal Democrats HQ (London) & remote working. Usually, at least 2 days per week at Lib Dems HQ, more time in the office may be required during busy periods and the initial settling-in period.
Background
Be at the heart of our next General Election campaign. We’re seeking a talented, politically astute communicator to help the Liberal Democrats increase revenue raised through legacy donations - securing vital long-term funding for the party’s future.
Following our best General Election performance in over a century, this is an exceptional moment to join the Liberal Democrat fundraising team. With the political landscape shifting and public appetite for change growing, our fundraising efforts will be critical in shaping success throughout this Parliament and at the next election.
You’ll join a dynamic, collaborative team focused on securing major donor support across the party. With ambitious targets and real political momentum, we need a proactive, strategic, and entrepreneurial individual to help us deliver.
We share ideas openly, celebrate success, and roll up our sleeves when the stakes are high.
Purpose of Role
This role is about building and growing the Liberal Democrats’ Legacy Giving programme - developing compelling campaigns, inspiring members, and stewarding supporters who choose to leave a lasting gift to the party.
You’ll combine creativity, strategic thinking, and excellent communication skills to drive awareness, grow pledges, and maintain meaningful relationships with supporters. You’ll also manage the smooth administration of bequests, ensuring donors’ wishes are honoured and gifts are received efficiently.
This is a role for someone who can drive initiatives forward - someone who enjoys developing new ideas, crafting persuasive copy, and finding innovative ways to engage supporters with the party's long-term mission.
Key Responsibilities
Marketing & Campaigns
- Lead on marketing activity to promote legacy giving, including email campaigns, postal mailers, free will-writing promotions, and online and in-person events.
- Create engaging copy and materials that inspire members to consider leaving a gift.
- Develop and test new initiatives to increase awareness and conversion.
Legacy Society Stewardship
- Deliver an events and communications programme for Legacy Society members, ensuring they feel valued and connected to the party’s mission.
- Maintain strong, personal relationships with pledgers to ensure their continued commitment.
Legacy Donations Administration
- Manage the administration of legacy donations, liaising with executors and solicitors to ensure gifts are processed efficiently and in line with donors’ intentions.
- Maintain accurate records on Raiser’s Edge and ensure timely reconciliation of legacy income.
Promotion & Collaboration
- Champion legacy giving across the organisation, supporting regional and local parties to promote it effectively.
- Work closely with the wider fundraising and communications teams to align messaging and maximise reach.
Skills and Experience
Essential
- Confident communicator, comfortable engaging with members, high-net-worth donors, and prospects on sensitive topics.
- Outstanding written and oral communication skills - particularly in persuasive and emotive writing.
- Strong organisational and time management abilities; capable of running multiple projects simultaneously.
- A self-starter who can get projects off the ground and maintain momentum independently.
- Skilled at building relationships across multiple channels - phone, video call, in-person, and email.
- Strong research and tracking skills; attention to detail in managing donor data and interactions.
- Technologically confident: familiarity with Google Workspace and CRM systems.
- Flexibility to work some evenings and travel within the UK, including to conferences and constituency events.
- Sympathy with the aims and values of the Liberal Democrats.
Desirable
- Experience in major donor fundraising, marketing, or stakeholder engagement.
- Track record of leading or contributing to successful marketing or fundraising campaigns.
- Knowledge of Raiser’s Edge or Salesforce databases.
- Familiarity with PPERA compliance and legacy law processes.
How to apply:
Please thoroughly read through the job requirements before applying and take a few minutes to complete our Equality and Diversity Monitoring Forms. Then, proceed with your application.
- A full CV of no more than two pages, including a telephone number and email address
- A covering letter (no more than one A4 page) setting out why you want the job and how your experience and skills are relevant to it
To be considered for this position, please submit your application to recruitment@libdems.org.uk
We will review applications as they are received and reserve the right to appoint before the closing date.
Please note: We will not be able to employ you if you are not eligible to work in the UK. We will not be able to obtain a work permit on your behalf.
Applicants are encouraged to inform us if any reasonable adjustments are needed during any part of the recruitment process.
Please provide us with details of your current salary and the names of two referees, including one from your current employer. If you would prefer us not to contact them until a later stage of the selection process, please notify us.
We will not notify applicants if their application has been unsuccessful at the shortlisting stage.
The Party believes it is essential to foster equity, equality, diversity and inclusion within our workforce. We want our employees to thrive in an environment where everyone is welcome and supported in achieving their full potential. It is essential to celebrate what makes us unique and to feel valued, appreciated, and free to be ourselves.