Western Counties Campaigns Manager

Job Title: Campaigns Manager (Western Counties)

Responsible to:  Head of Campaigns & Elections (UK)

Salary: £36,073.36

Hours: Full time (37.5 hours per week)

Tenure: Permanent

Location: Home based, at a location commutable around the region (Somerset, Gloucestershire, Wiltshire, Dorset, and Bristol)

Closing date: Monday 9th March, 5pm

Purpose of the Job

After a historic 2024 General Election and successive local election gains, giving the Liberal Democrats 15 MPs in the region and leadership of 12 councils, we’re ready to go further. We’re looking for a driven and strategic Campaigns Manager to turn that momentum into sustained electoral growth across Somerset, Gloucestershire, Wiltshire, Dorset and Bristol.

This is a senior regional role focused on winning. You will work with MPs, candidates, councillors, volunteers and staff to build professional, disciplined and ambitious campaigns that convert strong local foundations into electoral success.

Key responsibilities

• Lead and deliver winning campaigns in priority areas across the Western Counties, directly managing key contests where required and ensuring campaigns are professional, compliant and strategically focused.
• Work closely with MPs, candidates, councillors and local party teams to run structured campaign planning meetings, set clear objectives and drive progress against voter contact, fundraising and organisational targets.
• Build sustainable and self-sufficient campaign teams in held seats by strengthening volunteer recruitment, leadership capacity and local fundraising.
• Develop campaign-ready infrastructure in emerging priority seats, including clear strategy, messaging frameworks, data-led targeting and measurable growth plans.
• Support and develop local organisers and campaign staff through mentoring, training and where agreed line management, helping to grow a confident and capable regional team.
• Embed best practice in data, digital campaigning, literature production and compliance across the region.

Person specification

We are looking for a strategic campaigner who understands what it takes to win competitive elections and can help others raise their game.

You may have developed your experience within a political party, an advocacy organisation, a membership body, a trade union, a charity, or a comparable campaigning environment. What matters most is a track record of delivering results in high-pressure, target-driven campaigns.

You will demonstrate:

• Experience of managing or playing a senior role in complex campaigns with measurable outcomes.
• A strong understanding of political messaging and how to translate strategy into compelling communications across print, digital and direct voter contact.
• The ability to analyse data and voter insight to inform targeting, messaging and resource allocation.
• Strong leadership skills, with experience motivating volunteers or staff, building effective teams and building positive relationships with stakeholders.
• Sound political judgement and an instinct for what resonates with voters.
• The confidence to challenge constructively, set high standards and hold teams accountable for delivery.
• The ability to work independently across a large region, prioritising effectively and responding calmly to unexpected developments.

You will be someone who combines strategic thinking with practical delivery, and who enjoys working with teams at different stages of development — from well-established strongholds to emerging growth areas.

Essential Skills and Experience

• Significant experience in campaign management or comparable project leadership in a political or advocacy context.
• Strong written and verbal communication skills, including the ability to shape persuasive messaging.
• Excellent organisational and planning skills, with the ability to manage multiple priorities simultaneously.
• Experience working with volunteers and/or distributed teams.
• Confidence using data, CRM systems and digital campaign tools to support targeting and reporting.
• The ability to operate effectively across a large geographic area.
• Sympathy with the aims and values of the Liberal Democrats.

Desirable Skills and Experience

• Experience of managing staff, including remote management.
• Experience of electoral campaigns.
• Experience of fundraising strategy and delivery.
• Experience using tools such as Fleet, Lib Dem Connect, Lighthouse, Affinity Publisher (or similar design software), and Typeform — or the ability to learn new systems quickly.
• Experience designing or delivering training and mentoring programmes.

How to apply:

Please fully read through the requirements of the job  before applying and take a few minutes to complete our Equality and Diversity Monitoring Forms then proceed with your application.  

• A full CV of no more than two pages and including a telephone number and email address
• A covering letter (no more than one A4 page) setting out why you want the job and how your experience and skills are relevant to it

To be considered for this position, please submit your application to recruitment@libdems.org.uk.

We will be reviewing applications as they come in and reserve the right to appoint prior to the closing date.

Please note:  We will not be able to employ you if you are not eligible to work in the UK. We will not be able to obtain a work permit on your behalf.

Applicants are encouraged to inform us if any reasonable adjustments are needed to be made during any part of the recruitment process.

Please let us have details of your current salary and two referees including one from your current employer – if you would prefer us not to contact them until a later stage of the selection process, please let us know.

We will not notify applicants if their application has been unsuccessful at the shortlisting stage.

The Party believe it is essential to foster equity, equality, diversion and inclusion within our workforce. We want our employees to thrive in an environment where everyone is welcome and supported to achieve their potential. It is important to celebrate what makes us unique and that you feel valued, appreciated and free to be who you are.